Sportvorur is run by RJR Ltd. which was established in 1946 and has been owned by the same family ever since.
Sportvorur has been a fast growing sector within RJR Ltd. in the last few years and is now leading the Icelandic market in sales of fitness products.
We run a wholesale, a strong online shop and a retail store, which we have recently moved to a much bigger housing that gives us the opportunity to grow even further.
RJR and Sportvorur are constantly seeking to introduce new product to all our customers from partners around the world. Our goal is to fulfill our customer’s needs by introducing the latest in innovative fitness products.
We only offer quality products in co-operation with a number of well-known brands in Europe, USA and Asia. We also run an establishment in Asia where we have products produced under our own brand RJR.
We offer our customers a wide selection of training equipment with special emphasis on functional fitness. Our prime customers are the gyms and sport clubs in Iceland along with the growing number of individuals who choose to train at home.